AI search infrastructure for law firms
Your site ranks. The AI still doesn't cite you.
We rebuild the website you already have — your content, your URLs, your rankings intact — into a machine-readable entity that ChatGPT, Google AI Overviews, Perplexity and Gemini can extract, trust and name as the source.
$10,000 to rebuild · $100/mo hosted at the edge · live in 3–5 weeks
- endpoint
- rebuiltforai.com/jasonjoylaw/
- schema
- Attorney · FAQPage · WebSite · ImageObject
- areaServed
- 8 cities, GeoCoordinates bound
- hasMap
- place_id ChIJI9bOtTq_QIYRk-Yy3TeX_Ww
- delivery
- pre-rendered HTML, served from R2 at the edge
- ai crawlers
- 0 fetches logged since July 23, 2026
- top agents
- ClaudeBot 1
Overlap between URLs cited by AI platforms and Google's top-10 organic results
BrightEdge, 2026Share of desktop SERPs showing an AI Overview, across 146M results analysed
Ahrefs, 2026Correlation between off-site mentions and appearing in AI answers — the strongest factor tested
Reported in industry analysis of AI-generated responses, 2026Why a rebuild and not a retainer
Ranking first and being cited first are now two different jobs.
For twenty years the work was to climb a list of blue links. That list is still there, and it still matters. But an increasing share of the people looking for a lawyer never reach it — they read an answer, and the answer names one or two firms.
Whether your firm is one of them is decided by things a content retainer does not touch: whether your pages can be parsed without running JavaScript, whether your firm exists as an identified entity rather than a string of text, whether your name, address and phone number agree across every place a machine can check, and whether the first paragraph of a page answers the question the page is about.
Those are engineering problems. So we rebuild the site.
Scope of work
What a rebuild includes
Ten deliverables. Fixed scope, fixed price, and you can check every one of them yourself when we hand it over.
Content and URL preservation
We crawl every page you have, keep your copy, and map every old URL to its new home with a permanent redirect. You do not rewrite anything and you do not lose rankings you already earned.
Pre-rendered delivery from the edge
Your pages are built once and served as finished HTML from Cloudflare's network. There is no database query and no template engine standing between a crawler and your content.
Entity schema, not just page schema
Organization and Attorney nodes with a stable identifier, a Person node for every lawyer, and sameAs links to Avvo, Martindale-Hubbell, Justia, LinkedIn, your state bar profile and your Google listing.
Practice areas as machine-readable services
Each practice area becomes a Service node with the jurisdictions you actually cover, so an AI resolving "truck accident lawyer in Houston" finds an entity rather than a keyword.
Google Business Profile binding
Your map embed is locked to your Place ID, your name, address and phone match your listing character for character, and every call, direction and profile click is written to your own database.
Answer-first page structure
Every page opens with a short extractable answer to the question that page exists to serve, followed by the depth. This is the single largest determinant of whether you get quoted.
llms.txt and a crawler policy you control
A plain-text map of your site written for language models, plus an explicit allowlist so you decide which AI crawlers may read you and which may not.
Bilingual mirror where it applies
A full Spanish version with correct hreflang pairing, not a translate widget — if your market needs one.
Speed as a ranking and citation input
Static HTML, WebP with automatic fallback, range-request video, immutable asset caching. Core Web Vitals in the green on mobile.
Measurement you own
First-party analytics in your own database, a log of every AI crawler that fetches you, and referral tracking for visits arriving from ChatGPT, Perplexity and AI Overviews.
One rebuild, live right now
Don't take the pitch. Read the source.
Jason J. Joy & Associates is a Houston trial firm handling personal injury, dangerous products and abuse litigation. Their rebuild is live on this domain. Open it, view source, and check the structured data yourself.
- Every page pre-rendered — no JavaScript required to read the content
- Attorney, FAQPage and WebSite schema with a stable entity identifier
- Eight service cities declared as places, not as keywords
- Map embed locked to the firm's Google Place ID
- Hero image that follows Houston's actual sunrise and sunset
Served under noindex and blocked to AI crawlers. A demonstration must never compete with the client's own site.
- @type
- Attorney — a LocalBusiness subtype, not a generic Organization
- @id
- stable identifier, so every node points at one entity
- address
- PostalAddress, matched character-for-character to the Google listing
- geo
- 29.760506, -95.362738
- hasMap
- bound to place_id, not to a text search
- areaServed
- Houston · Pasadena · Sugar Land · Pearland · Baytown · The Woodlands · Katy · Galveston
- openingHours
- OpeningHoursSpecification, seven entries
- sameAs
- profile links that let a machine confirm the firm is real
The admin panel
Ask for the change in plain English. Read it. Then approve it.
You do not learn a content management system. You describe what you want changed and the panel drafts it — a headline, a new practice-area page, an article about an MDL that just got consolidated.
Nothing reaches the public until somebody at your firm reads the draft in full and presses approve. That gate is not a preference you can switch off. Your firm remains the publisher of record for every word on your website, which is exactly where that responsibility belongs.
- Plain-English requests — no templates, no page builder
- Mandatory read-and-approve before anything publishes
- Every approval logged with who approved it and when
- Send a draft back with notes and it rewrites
- Schema and internal links regenerate automatically on publish
Read the full draft before approving. Once approved it publishes to your live site and enters your sitemap.
Pricing
Two numbers. Both of them on this page.
No discovery phase to find out what it costs, no scope that grows after signature.
- All ten deliverables in the scope above
- Your existing content and URL structure preserved
- Full redirect map from the old site
- Entity and practice-area schema built from scratch
- Google Business Profile binding and click tracking
- Spanish mirror where your market needs one
- Live in three to five weeks
- Cloudflare edge hosting, included
- The admin panel with the approval gate
- Unlimited publishing once your firm approves
- Schema maintained as your practice changes
- Monthly AI crawler and referral report
- Cancel and take your files with you
Who builds it
Jacob Malherbe
I have spent fifteen years buying advertising for plaintiff law firms and watching what happens after the click. Mass Tort Ad Agency has run campaigns for more than six hundred firms, and the thing that decides whether that spend works has always been the same: whether the firm is findable and credible at the moment somebody is deciding.
That moment has moved. It now happens inside an answer, and most law firm websites are invisible to the systems generating those answers. This is the fix I built for it. I am a marketer and a builder, not an attorney, and I do not give legal advice.
- 2015 — Founded Mass Tort Ad Agency
- 600+ — Plaintiff law firms served
- $250M+ — Managed advertising spend
- 100+ — Tort campaigns run
- Inc. 5000 — Honoree
- Meta — Business Partner
- Author — A Lawyer's Guide to Mass Torts
- Author — The Facebook Effect
Questions we get asked first
Before you call
Will I lose my Google rankings?
No. We keep your existing content and map every current URL to a permanent redirect, which is the mechanism Google designed for exactly this. Rankings follow the redirect. In practice pages usually improve, because the rebuilt version is faster and better structured than what it replaced.
Do I have to write new content?
No. The rebuild uses the content you already have. We restructure it so the answer comes first and the depth follows, and we mark it up so machines can read it — but the words are yours. If you want new articles afterwards, you write them in the admin panel by describing what you want.
Who owns the website when it is finished?
You do. The content is yours, the domain stays in your name, and the site is standard HTML. If you ever leave, we hand you the files and the redirect map and you can host them anywhere.
What does the $100 a month actually cover?
Hosting on Cloudflare's edge network, the admin panel, unlimited publishing once your firm approves it, schema kept current as your practice areas change, and a monthly report of which AI crawlers fetched your site and what sent you traffic.
How long does a rebuild take?
Most firms are live in three to five weeks from the day we get access. The crawl and content port happen in the first week; the rest is structure, schema, review and your sign-off.
Is this the same thing as SEO?
It overlaps but it is not the same discipline. Traditional SEO works to rank a page in a list of links. This work makes your firm legible as an entity so that an AI answering a question names you as the source. Strong conventional SEO helps, but ranking first no longer means being cited.
Does this replace my Google Business Profile management?
No. The rebuild binds your site to your profile technically — Place ID, matching NAP, click tracking. Ongoing profile management, posting and review work is a separate service and we will tell you honestly whether you need it.
Who is behind this?
Jacob Malherbe, founder of Mass Tort Ad Agency. Since 2015 the agency has run advertising for more than 600 plaintiff law firms with over $250 million in managed spend. Jacob is a marketer and a builder, not an attorney, and does not give legal advice.
Start here
Send us the site you have now.
We will run it, tell you what an answer engine can and cannot currently read from it, and show you what the rebuild changes. That costs nothing and takes about a day.
jacob@masstortadagency.com
Winter Garden, Florida